Privacy Policy

Last Updated: June 26, 2026

This Privacy Policy ("Privacy Policy") describes how Choice Digital, Inc., together with its subsidiaries and affiliates (collectively, "Choice Digital," "we," "our," or "us"), may collect, use, and share your personal information in connection with our website, choicedigital.com, and any other websites and platforms we own and operate that link to this Privacy Policy (collectively, the "Website"), and our related services, events, social media pages, and email and other electronic communications (collectively, and together with the Website, the "Services").

This Privacy Policy also describes how we use cookies and similar tracking technologies on our Website, and the choices available to you regarding those technologies, including how to manage or withdraw your consent.

In some cases, region-specific terms may apply to you, which are indicated in the section headings below. This Privacy Policy does not apply to personal information that we may process through our payment redemption services on behalf of our customers, where applicable.

Choice Digital reserves the right, at any time, to modify this Privacy Policy. If we make changes to how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may also notify you by email or by posting a notice on the Services, or through other means as required by applicable law. Your continued use of the Services following any such update constitutes your acknowledgment of the changes. Please review this Privacy Policy periodically.

This Privacy Policy covers the following topics:

  • Personal Information We Collect

  • Cookies and Tracking Technologies

  • How We Use Your Personal Information

  • How We Share Your Personal Information

  • Data Retention

  • International Transfers of Personal Information

  • Security of Personal Information

  • Mobile Messaging Policy

  • Other Sites and Services

  • Your Privacy Rights and Choices

  • Contacting Us

1. Personal Information We Collect

Information You Provide to Us

Personal information you provide to us through the Services or otherwise may include:

  • Contact details, such as your first and last name, company email address, and phone number.

  • Professional information, such as company name, job title, company location, and other details about your company.

  • Account information, such as your log-in credentials and details about your use of the Services.

  • Survey responses, such as information you provide in response to our surveys or questionnaires.

  • Marketing information, such as any preferences you set in your account and any marketing or communications preferences.

  • Communications, such as information associated with your requests or inquiries, including for support or assistance, and any feedback you provide when you communicate with us.

Information Automatically Collected

Choice Digital, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device, and your activity over time on our Services and other websites and online services. Automatically collected information may include:

  • Online Activity Information, such as the website you visited before browsing to the Services, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

  • Device Information, such as your computer or mobile device operating system type and version, wireless carrier, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, and general location information such as city, state, or geographic area.

We use cookies and similar technologies to facilitate some of the automatic data collection described above. Please see the Cookies and Tracking Technologies section for detailed information.

Information Obtained from Third Parties

We may receive personal information from third parties, such as service providers, cooperatives, advertising partners, data analytics providers, operating systems and platforms, social media platforms, event sponsors, publicly available sources, or data providers. We may combine such information with the personal information we collect directly or automatically.

Referrals

Users of our Services may have the opportunity to refer colleagues and other contacts to us and share their contact information. Please do not provide us with someone's contact information unless you have their permission to do so.

2. Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser. We also use similar technologies, including web beacons (also known as pixel tags or clear GIFs), which are used to confirm that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

Cookie Categories

We use the following categories of cookies on our Website:

Strictly Necessary Cookies: These cookies are essential for the Website to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences or filling in forms. These cookies do not store personally identifiable information.

Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are most popular and how visitors move around the site. All information collected by these cookies is aggregated.

Marketing Cookies: These cookies are set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but uniquely identify your browser and internet device.

Third-Party Tracking Tools

We use the following third-party tools that set cookies or similar tracking technologies on your device when you visit our Website:

Google Analytics 4 (GA4)

We use Google Analytics 4 to help us understand how visitors use our Website. GA4 collects information such as how often users visit the Website, what pages they visit, and the referring websites. The following cookies are set by GA4:

_ga: Identifies unique users across sessions. Default expiration: 2 years.

_gid: Identifies a user within a single session. Expiration: 24 hours.

_gat / _dc_gtm_*: Throttles the request rate to Google Analytics. Expiration: 1 minute.

Google Analytics retains user-level and event-level data on its servers for up to 14 months (standard GA4 properties). For more information about Google's data practices, visit policies.google.com/privacy. To opt out of Google Analytics across all websites, you may install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to enable campaign reporting and to understand how visitors interact with our Website in connection with our LinkedIn advertising. The tag collects metadata including IP address information, timestamps, and page view events. LinkedIn removes direct identifiers from collected data within 7 days; remaining pseudonymized data is deleted within 180 days.

LinkedIn browser cookie: Identifies returning visitors for advertising and analytics purposes. Expiration: rolling 6-month period from the last page load.

To opt out of LinkedIn's use of this data, visit linkedin.com/psettings/guest-controls/retargeting-opt-out.

LinkedIn Ads Conversion Tag: We use a LinkedIn Ads conversion tag to measure the effectiveness of our LinkedIn advertising campaigns. This tag operates in conjunction with the LinkedIn Insight Tag and is subject to the same data practices and retention periods described above.

HubSpot Form Listener: We use HubSpot's form listener to capture form submissions on our Website and to monitor how visitors interact with our contact forms. The following cookies are set by HubSpot:

__hstc: Tracks visitor identity across multiple sessions, including domain, unique token, timestamps, and session count. Expiration: 6 months.

hubspotutk: Stores a unique visitor identifier used to associate form submissions with a HubSpot contact record. Expiration: 6 months.

__hssc: Tracks page views within a single session for session analytics. Expiration: 30 minutes.

__hssrc: Identifies a new browser session. Expiration: session duration only.

For more information about HubSpot's data practices, visit legal.hubspot.com/privacy-policy.

Cookie Consent and Your Choices

When you first visit our Website, you will be presented with a cookie consent banner that gives you the choice to accept or decline non-essential cookies. If you accept, analytics and marketing cookies will be activated. If you decline, only strictly necessary cookies will be used.

You may withdraw your consent or update your cookie preferences at any time by accessing the cookie preference controls on our Website. You may also manage or delete cookies directly through your browser settings, though please note that disabling certain cookies may affect the functionality of our Website. For more information about managing cookies, visit www.allaboutcookies.org.

You may also opt out of interest-based advertising through industry opt-out programs, including the Network Advertising Initiative (networkadvertising.org) and the Digital Advertising Alliance (aboutads.info/choices/). EU/EEA and UK residents may also visit youronlinechoices.eu.

Do Not Track: Our Website currently does not respond to "Do Not Track" signals transmitted by web browsers.

3. How We Use Your Personal Information

Choice Digital's primary purpose in collecting personal information is to provide the Services and to operate our business. We also use personal information for the following purposes:

To Provide the Services

  • Improve and personalize your experience

  • Communicate with you, including account notices and responses to your requests

  • Provide surveys or other promotions

  • Provide maintenance and support

  • Fulfill any other purpose for which you provide personal information

Research and Development

We use personal information for research, development, and improvement of our Services.

Direct Marketing

We may send you Choice Digital-related or other direct marketing communications as permitted by law. Where required by applicable law, we will obtain your prior consent before sending you marketing communications. You may opt out of marketing communications at any time.

Interest-Based Advertising

We may work with third-party advertising companies and social media platforms, including LinkedIn and Google, to serve advertisements based on your activity and inferred interests. These parties may use cookies and similar tracking technologies as described in the Cookies and Tracking Technologies section above.

To Comply with Laws and Regulations

We may use personal information to comply with applicable legal obligations, including responding to lawful requests from public and governmental authorities.

For Compliance, Fraud Prevention, and Safety

We may use personal information to protect our rights, the safety of our users and others, and to comply with audits, policies, and applicable laws.

With Your Consent

We will process your personal information where we have obtained your prior consent to do so, including for the use of non-essential cookies and, where required, direct marketing. You may withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal.

4. How We Share Your Personal Information

We may share personal information with the following parties:

Affiliates and Subsidiaries: We may share personal information with our related companies for purposes consistent with this Privacy Policy.

Service Providers: We may share personal information with third-party vendors and service providers that perform services on our behalf, such as website hosting, data analytics, advertising, fraud protection, and customer support.

Advertising Partners: We may share personal information with third-party advertising companies and social media platforms, including LinkedIn and Google, to serve interest-based advertisements.

Professional Advisors: We may share personal information with legal, tax, accounting, and other professional advisors in connection with services they render to us.

Authorities, Law Enforcement, and Others: We may disclose personal information to government authorities, law enforcement officials, and other third parties as required by applicable law, legal process, or to protect the rights, property, or safety of Choice Digital, our users, or others.

Business Transaction Participants: We may share or transfer personal information in connection with a merger, acquisition, reorganization, sale of assets, bankruptcy, or similar transaction.

With Your Consent: We may share personal information with other third parties with your prior consent.

We do not sell your personal information for monetary consideration.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. When determining how long to retain personal information, we consider the nature and sensitivity of the information, the purposes for which it was collected, applicable legal obligations, and whether those purposes can be achieved through less privacy-intrusive means.

When personal information is no longer required, we will securely delete or anonymize it in accordance with our internal data management practices.

For cookie-specific retention periods, please refer to the Third-Party Tracking Tools section above.

6. International Transfers of Personal Information

Choice Digital is headquartered in the United States. Your personal information may be collected, stored, and processed in the United States or other countries, which may have data protection laws that differ from those in your country of residence.

For residents of the European Union and European Economic Area: when we transfer personal information originating from the EU/EEA to countries that have not been recognized as providing an adequate level of data protection, we implement appropriate safeguards, such as standard contractual clauses adopted by the European Commission. For more information about our international transfer mechanisms, please contact us at privacy@cdco.io.

For residents of the United Kingdom: equivalent safeguards apply in connection with transfers of personal information originating from the UK to countries not subject to adequacy regulations under UK GDPR.

For residents of Canada: personal information may be transferred to and stored in the United States or other countries. We take reasonable contractual and technical steps to ensure that transferred personal information receives comparable protection.

7. Security of Personal Information

We implement and maintain reasonable technical and organizational safeguards designed to protect your personal information against unauthorized access, loss, misuse, and alteration. Our security practices are described in our Information Security Policy and Data Protection Policy, which govern our internal handling of personal information.

No data transmission over the internet or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at privacy@cdco.io.

8. Children's Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 13, please do not use our Website or submit any personal information to us.

If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information promptly. If you believe we may have collected personal information from or about a child under 13, please contact us at privacy@cdco.io.

9. Mobile Messaging Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

End users may opt out of receiving further messages by replying STOP, or request additional information by replying HELP. Message frequency varies. Message and data rates may apply.

11. Other Sites and Services

Our Services may contain links to third-party websites, applications, and services. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to their data collection activities. We encourage you to review the privacy policies of any third-party services you access.

12. Your Privacy Rights and Choices

Depending on where you reside, you may have certain rights with respect to your personal information. We will not discriminate against you for exercising any privacy rights available to you under applicable law. To submit a privacy request or exercise any right described in this section, please contact us at privacy@cdco.io.

We will respond to verifiable requests within the time period required by applicable law.

General Choices

Review and Update: You may request access to, or correction of, the personal information we hold about you by contacting us at privacy@cdco.io.

Marketing Emails: You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email we send, or by contacting us at privacy@cdco.io.

Cookies: You may manage cookies through the consent controls on our Website or through your browser settings. See the Cookies and Tracking Technologies section for more detail.

Analytics: The Website uses Google Analytics. You may opt out using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Advertising Choices: You may limit interest-based advertising through your browser or mobile settings or through industry opt-out programs, including the Network Advertising Initiative (networkadvertising.org) and the Digital Advertising Alliance (aboutads.info/choices/).

Notice to California Residents (Shine the Light)

California Civil Code Section 1798.83 permits California residents to request information about any disclosure of personal information to third parties for their own direct marketing purposes. Choice Digital does not disclose personal information to third parties for their own direct marketing purposes.

Notice to U.S. State Residents

This section applies to residents of U.S. states with applicable comprehensive consumer privacy laws, including Texas (TDPSA), Colorado, Virginia, Connecticut, Oregon, and other states that have enacted or may enact similar legislation. Depending on your state of residence, you may have the right to:

  • Know what personal information we have collected about you and how it is used and disclosed.

  • Access a portable copy of your personal information.- Correct inaccurate personal information.

  • Delete personal information, subject to applicable exceptions.

  • Opt out of the processing of personal information for purposes of targeted advertising.

  • Not be discriminated against for exercising any of the rights listed above.

To exercise any of these rights, please submit a request to privacy@cdco.io. You may also designate an authorized agent to make requests on your behalf.

Notice to Nevada Residents

We do not currently sell personal information as defined under Nevada Revised Statutes Chapter 603A. If you have questions about our privacy practices under Nevada law, please contact us at privacy@cdco.io.

Notice to Canadian Residents (PIPEDA)

This section applies to residents of Canada, excluding Quebec (see the Quebec section below). Choice Digital collects, uses, and discloses personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

We identify the purposes for collecting personal information before or at the time of collection, obtain your consent (express or implied, as appropriate to the sensitivity of the information and the circumstances), and limit collection to what is reasonably necessary to fulfill those identified purposes.

You have the right to access your personal information held by us and to request correction of any inaccurate information. To submit a privacy request, please contact our Privacy Officer at privacy@cdco.io.

Notice to Quebec Residents (Law 25 / Bill 64)

This section applies to residents of Quebec, Canada. Choice Digital collects, uses, and discloses personal information in accordance with Quebec's Act respecting the protection of personal information in the private sector (Law 25 / Bill 64) and its associated regulations.

Privacy Officer

In accordance with Law 25, Choice Digital has designated the following individual as the person responsible for the protection of personal information:

Title: VP Compliance & Risk (CRCM)

Contact: privacy@cdco.io

You may contact the Privacy Officer with any questions or concerns regarding the handling of your personal information.

Your Rights Under Law 25

Quebec residents have the following rights with respect to their personal information:

  • Right of access: the right to request access to personal information we hold about you.

  • Right to rectification: the right to request correction of inaccurate, incomplete, or equivocal personal information.

  • Right to erasure: the right to request deletion of your personal information, subject to applicable exceptions.

  • Right to data portability: the right to receive your personal information in a structured, commonly used technological format.

  • Right to withdraw consent: where processing is based on your consent, you have the right to withdraw it at any time, without retroactive effect.

  • Right regarding automated decisions: if we make decisions about you based solely on automated processing that produce significant effects, you have the right to be informed and to request human review.

To exercise any of these rights, please contact our Privacy Officer at privacy@cdco.io. We will respond within the time period required by applicable law.

Confidentiality Incidents

If we become aware of a confidentiality incident involving your personal information that presents a risk of serious injury, we will notify both the Commission d'accès à l'information (CAI) and affected individuals as required by Law 25.

Notice to EU/EEA Residents (GDPR)

This section applies to individuals in the European Union and the European Economic Area.

Legal Basis for Processing

We process your personal information on one or more of the following legal bases:

  • Consent: for non-essential cookies and, where required by law, for direct marketing. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

  • Legitimate Interests: for analytics, security, fraud prevention, and improving our Services, where such interests are not overridden by your rights and freedoms.

  • Compliance with Legal Obligations: where processing is necessary to comply with applicable EU/EEA law.

  • Contract: where processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract.

Your Rights Under GDPR

You have the right to: access your personal information; rectify inaccurate data; request erasure of your data in certain circumstances; restrict processing; receive your data in a portable format; and object to processing based on legitimate interests or for direct marketing purposes. You also have the right to lodge a complaint with the supervisory authority in your EU/EEA Member State.

EU Representative

As required under Article 27 of the GDPR, Choice Digital is in the process of appointing a designated representative within the EU/EEA. Until that appointment is complete, you may direct all privacy inquiries to privacy@cdco.io and we will respond in accordance with GDPR requirements.

International Transfers

Where we transfer your personal information outside the EU/EEA, we implement appropriate safeguards, including standard contractual clauses adopted by the European Commission. For further information, please contact privacy@cdco.io.

Notice to UK Residents (UK GDPR)

This section applies to individuals in the United Kingdom.

Legal Basis for Processing

Our processing of your personal information is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We process your personal information on the same legal bases described in the EU/EEA GDPR section above, as applied under UK law.

Your Rights Under UK GDPR

UK residents have the same rights described in the EU/EEA GDPR section above, exercisable under the UK GDPR. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

UK Representative

Choice Digital is in the process of appointing a designated representative within the United Kingdom as required under Article 27 of the UK GDPR. Until that appointment is complete, please direct all privacy inquiries to privacy@cdco.io and we will respond in accordance with UK GDPR requirements.

12. Contacting Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact us at:

Choice Digital, Inc.

Privacy inquiries: privacy@cdco.io

Website: www.choicedigital.com

For Quebec residents, correspondence may also be directed to the Privacy Officer at the contact information noted in the Quebec section above.