We surveyed over 1,500 U.S. adults and analyzed real redemption behavior across thousands of programs to find out what recipients want when receiving a payout. The data shows that a multi-method payout isn’t just a nice-to-have.
Key findings
94% of recipients say choice in payout method matters when they receive funds. Letting recipients choose their payment method is not optional.
74% are more likely to engage again with a company that ran a recipient-choice payout program instead of a single fixed method.
Digital prepaid holds an above-80% share on payouts under $500, then drops to 51% once the amount crosses that threshold. Flexible disbursement delivery beats a single default.
68% are more likely to participate in a program when it offers digital payment options for recipients instead of a single method.
