Uplight Enhances Utility Incentive Delivery with Choice Digital

Uplight partners with nearly 80 utilities across North America to accelerate clean energy adoption, strengthen grid reliability, and improve the customer experience. Incentives and rebates play a central role in that mission, encouraging behavioral shifts and equipment upgrades that drive measurable savings.

But administering payments at scale is complex. Delays, lost checks, or unredeemed incentives don’t just impact participants, they risk eroding trust, reducing program effectiveness, and creating regulatory challenges. To meet these stakes, Uplight turned to Choice Digital for a disbursement solution as precise and customer-focused as the programs themselves.

For utilities and their customers, incentive payments are more than a transaction, they are a moment of truth. If a rebate is delayed or confusing, it undermines program credibility and customer goodwill.

Uplight faced three core challenges:

• Timeliness: Ensuring payments arrived quickly to sustain positive program momentum.

• Recognition: Making sure customers understood the payment’s source and connection to their utility.

• Redemption: Reducing the risk of unclaimed incentives, which affect both participation and compliance metrics.

As one member of Uplight’s delivery team put it:

Working closely with Uplight, Choice Digital implemented a branded disbursement platform that integrates seamlessly into each utility’s customer journey. Instead of impersonal checks or generic gift cards, participants now receive payments that carry the utility’s brand identity—reinforcing trust and visibility.

Key capabilities included:

• Flexible payout options: ACH, prepaid cards, PayPal, Venmo, or traditional checks—configured by each utility to match customer needs.

• Built-in engagement: Automated reminders and follow-ups to maximize redemption rates.

• Security and compliance: Full controls to protect customer data and support regulatory requirements.

The Choice Digital platform strengthened Uplight’s ability to deliver incentives with confidence and consistency:

• Faster, smoother delivery that keeps customers engaged.

• Utility-branded payments that reinforce trust and program credibility.

• Higher redemption rates through reminders and easy-to-use formats.

• Regulatory assurance with transparent reporting and built-in compliance.

Behind the scenes, Choice Digital also provided operational support that felt like an extension of Uplight’s team. With real-time dashboards and responsive service, Uplight gained visibility into every stage of the disbursement process.

By partnering with Choice Digital, Uplight transformed incentive delivery into a seamless, branded experience that strengthens customer trust and ensures program success. With flexible options, higher redemption rates, and full transparency, Uplight can support nearly 80 utilities with confidence, while reinforcing the impact of clean energy initiatives nationwide.