Beltrami Electric Boosts Program Awareness with Branded Prepaid Incentives

Beltrami Electric Cooperative had a well-established contractor incentive program, rewarding local partners who installed off-peak electric heating systems in members’ homes. The payments worked operationally, but something was missing: clear attribution.

Contractors were receiving rewards, but often didn’t realize the cooperative was behind them. That disconnect limited long-term engagement, reduced awareness of Beltrami’s broader programs, and left opportunities for stronger relationships untapped.

Beltrami’s incentive program needed more than just a payment mechanism—it needed to deliver recognition and reinforce the cooperative’s value. Key challenges included:

• Lack of attribution: Contractors didn’t always connect rewards to Beltrami Electric.

• Missed relationship-building: Incentives were treated as transactions, not as moments to strengthen loyalty.

• Limited visibility: Without branded delivery, the cooperative’s role wasn’t front and center.

Beltrami partnered with Choice Digital to replace checks and generic gift cards with Touchstone Energy-branded prepaid cards. Each card prominently displayed the cooperative’s identity, transforming every payment into a branded touchpoint.

The visual connection was reinforced by clear messaging that explained the value of the incentive and Beltrami’s ongoing commitment to its contractor network. Instead of a simple payout, contractors now received a reward that tied directly to the co-op’s programs and mission.

By modernizing incentive delivery with Choice Digital, Beltrami Electric turned payments into an engagement strategy. What began as a branding improvement became a driver of awareness, stronger contractor relationships, and greater program success.

For Beltrami, every incentive is now more than a transaction, it’s a recognition of partnership, a reinforcement of the co-op’s mission, and a catalyst for future growth.